“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”- Jeff Bezos
Few people capture the imagination of success fuelled by technology as Jeff Bezos does with his Amazon brand. Here is someone who quit a well-paying job for the risky unknown territory of the World Wide Web which he went on to conquer and dominate in retail marketing. Today Jeff Bezos is among the world’s wealthiest men and does not look like he will slow down anytime soon.
Jeff Bezos was born on January 12, 1964, in Albuquerque, New Mexico. His mother later remarried when he was 4 years old to a Cuban immigrant named Mike Bezos. His aptitude for innovation was seen at an early age when he set up a workshop in his parents’ garage. He once rigged an alarm to keep his siblings out of his room. He also set up his first business called the Dream Institute to teach fellow kids computing skills.
The Bezos moved to Miami where Jeff attended high school graduating valedictorian and was a National Merit Scholar. He also attended the University of Florida’s Student Science Training Program and achieved the Silver Knight Award in 1982. He went on to study Bachelor of Science at Princeton University. After graduating he got several high paying jobs before deciding to strike out on his own.
Bezos’ idea of Amazon was born in 1994. He drew up the business plan as he travelled to Seattle. He wanted to be a pioneer in the fast growing World Wide Web. His idea was simple. Take the model of a mail order company and use it to sell books on the internet. He set up the website from his garage with the help of a few staff and friends.
Amazon opened on July 16, 1995. The success was bigger than Bezos had envisioned. Within 2 months Amazon had sold over $20,000 of books. He diversified the site to offer more products including clothes, electronics, and toys. Amazon went on to become the world’s largest online retailer with Bezos share of the company being worth more than $62.1 billion.
Jeff Bezos has shown a knack for investing where others deem risky. He started Blue Origin, whose aim he says is to take anybody who wants to space. He also bought out the Washington Post when many think that the newspaper industry was in decline. He is also a notable venture capitalist having injected funds in start-ups that went on to become huge successes like Twitter, Uber, and Airbnb among others.
Affirmation for today:
I always spot opportunities and utilize them. New doors are always opening for me.