It is a regrettable reality that if you flick through the pages of fashion and beauty editorials, the chances is seeing a model over the age of 40 are very low. This glaring gap not only leaves a significant portion of the population unrepresented, but it also sends a wrong message to women that beauty ends at 40. Alienated by slim, ultra thin models, the fashion industry was not ready when 61-year-old model Yazemeenah Rossi stepped up to the plate to prove all the critics wrong.
Yazmeenah’s freakishly youthful persona has seen her grace high-profile campaigns for revered brands such as JD Williams and Marks & Spencer. Yazemeenah did not start her career until she was 28, at a time when most women in the industry leave owing to ‘old age.' Although she did not book a high-profile campaign until she was 45 years old, Yazmeenah’s age-defying good looks and her silver ethereal-like hair have helped her to become the most sought after senior model in the world. Today, she is 61 years old and is now the face of a collaborative swimwear campaign created by Land of Women, a lingerie brand based in New York and The Dreslyn, an online store located in Los Angeles.
At the beginning stages of her career, Yazemeenah’s agents consistently encouraged the silver-haired beauty to color her hair, claiming that it aged her in photographs. She was adamant and unwavering in her resolve to maintain her looks, which has paid off. Despite her age, Yazemeenah is also vehemently against getting her pictures re-touched, especially in a world where there is every single app imaginable dedicated to retouching photographs.
When asked about her beauty secrets, she credits a clean, healthy diet characterized by organic food and balance and discipline in all matters. “I never eat processed, frozen, microwaved or low-fat foods. “Most of the time I eat organic food and I cook it fresh every day. I eat mostly vegetables, fruits, nuts and some good-quality fish and meats.”
Yazemeenah is proud of how much she has accomplished so far, and she hopes to continue encouraging women everywhere to live the life they want and deserve. Apart from modeling, Yasemeenah also dabbles in photography, and she is a talented visual artist as well. She lives in a guesthouse located on the ocean, and she intends to model for as long as she can, as she sees no need to stop anytime soon.